This is copy written for ACTION. Whether it is to help with sales, or to convince readers to take action of any sort, the words are picked and strung together carefully, with respect to the intended audience. From email communication, to social media content, to website copy with carefully-executed SEO — maximizing appropriate reader traffic, while maintaining a clear message through writing is the marketing approach I implore clients to consider when planning their marketing strategies. The copy I work on collaboratively with marketing professionals ensures that the client’s work stands out in the sea of competitive online presence, which grows with each passing day. These are used as a way to highlight the consumer’s problems and/or desires, and direct the reader’s attention to what a product or service can do to provide a solution. This copy is vital in building an ongoing relationship of trust and reliability between the reader/consumer, and the client providing the content.
Social Media Content
The African Initiative (TAI): https://www.instagram.com/african.initiative/